about history



The name for this program was adopted with permission, from the World Health Organization's 1999 World No Tobacco Day campaign.

In 2000, a professor at Brock University, a Public Health Nurse and a Campus Nurse received funding from the Government of Ontario to create a program to reduce smoking on 6 campuses.

Today, with over 18 years experience, Leave The Pack Behind offers age-tailored programs and campaigns province-wide, for all young adults, including those enrolled in college or university and those working in our communities.

about history

Mission ImPossible

Leave The Pack Behind creates an environment that supports and inspires all young adults to live their best life, tobacco-free.

We fulfill our mission in 4 ways:

  1. Help young adults access free quitting methods that work
  2. Advocate for healthy, smoke-free spaces
  3. Disrupt the social acceptance of cigarettes and alternative tobacco products
  4. Build and share knowledge about how to help young adults avoid and quit smoking

Why We Exist

More young adults smoke than any other age group1 20% (20-24 years olds) vs. 16% (all age groups 15+ years old)

Up to 1 in 4 smokers have their first cigarette after the age of 182

Young adulthood is a stressful time, which may increase the risk of smoking3-5

Most young adult smokers say they want to quit6-8

Quitting before the age of 30 can eliminate the increased risk for cancer, heart disease, and other tobacco-related illnesses9

about history

Measuring Our Impact

research_evidence-based A key part of Leave The Pack Behind is evaluation & research which supports and enhances our social marketing campaigns and interventions through the process including development, tracking, and monitoring outcomes.


Read Our Reports