Leave The Pack Behind Research
All of the social marketing campaign activities, and programs and services that comprise Leave The Pack Behind are based on evidence of their effectiveness. Some of this evidence is derived from the scientific literature; however, because so much of that research focuses on adolescents or older adults (to the exclusion of young adults), ongoing, systematic program evaluation and research are central components of LTPB.
Evaluation conducted over the past few years at participating institutions provides evidence of the appeal and effectiveness of LTPB. Detailed information is available in the annual reports.
Here are a few examples of evaluation and research conducted by LTPB researchers:
- Medical Intervention to Stop Smoking in Young Adulthood: MISSYA
Researchers are assessing:
- whether and to what degree campus health professionals are providing evidence-based tobacco interventions, including free, smoking cessation medications and effective counselling support to young adult smokers.
- what intervention(s) young adult smokers are offered by campus health professionals; smokers’ reactions to the intervention(s); and their actual smoking and quitting behaviours.
- A Process Evaluation of an Online Smoking Cessation Intervention: QUITRUNCHILL
Researchers are assessing young adults’ use of and perceptions of the online smoking cessation program, QUITRUNCHILL. Feedback from young adults will help to improve the usability and content of the program.
- Every year, researchers evaluate the smoking cessation contest, wouldurather… to determine the population reach and to determine which contestant recruitment channels are effective.
Results of the evaluation and research projects are shared with key stakeholders and at many scholarly venues (e.g., journals and conferences). For more information on the research presented at conferences, please see the Research Summary Reports